Let’s get a little bit meta by explaining how this blog works.

So far, the source code of the blog can be found on GitHub. It is created using the Hugo blog engine, which is fairly simple to use.

Once you’ve got your set your blog using Hugo’s documentation, basically all you need to do to build it is to run the hugo command at the root of the repository. Yet, how do you host this generated blog and, more importantly, how do you deploy it automatically every time you write an article?

Let’s not dwell into the details of how to configure a web server to serve static files, but rather how to generate them.

The simple solution

Many people would opt to use a tasks runner like gulp, grunt or simply make to push content online from command line. You could have a simple Makefile like:

    rm -fr dist
    hugo -d dist

deploy: build
    rsync -rtv --delete -e ssh dist/ user@server:/deploy/path/

Which is of course perfectly acceptable, especially being given how simple it is.

However, this approach has disadvantages:

  • To publish your code on your Git repository you are going to git push and to publish your code online you are going to make deploy.
  • Maybe you are going to deploy an uncommitted version of your blog. Which is bad since it means you could provoke regressions of the online content if you’re not careful.
  • If you use several computers, you might work on versions that are not based onto production version and thus also generate regressions.
  • It is not fun.

In other words, not using the GitHub repo as sole reference for everything lets you make mistakes. To remedy this, I created a simple tool called gowebmake. The idea is to trigger make tasks with GitHub webhooks. Just like Jekins would but with a zillionth of its complexity and appetite for RAM.

The fun solution

We’ll see how to use this solution. The different steps are:

  1. Configure everything and create files structure
  2. Run gowebmake and make it accessible from the outside
  3. Configure GitHub
  4. Profit


Let me explain how it works. For the purpose of hosting this blog, I have set up the server with the following directory structure:

Path Description
/blog/config gowebmake configuration file
/blog/webmake gowebmake working directory
/blog/www build dir where all the built files go

Next, the configuration. Usually I use git-flow, however it seems a bit too extreme for a mere blog. Instead, I just push things to master and I’ll do branches whenever I feel the need to. In terms of configuration, the file looks like:

workdir = "/blog/webmake"
gitbin = "/usr/bin/git"
makebin = "/usr/bin/make"

secret = "hahahaha"

target = "deploy"

DEPLOY_DIR = "/blog/www"

There is no sorcery here. When GitHub triggers the post-push webhook, it will call the URL I gave to it with various information about the repository being pushed. gowebmake clones this repository, goes inside and runs the Makefile as configured.

There is a secret you have to configure. It’s an arbitrary value that you’ll have to pass to GitHub later on. For security reasons, it is totally crucial that you use a securely generated secret with sufficient entropy.

Talking about my Makefile, you can see it here:

    rm -fr dist
    hugo -d dist

deploy: check-env build
    mkdir -p $(DEPLOY_DIR)
    echo "$(DEPLOY_DIR)"
    rsync -rtv --delete dist/ "$(DEPLOY_DIR)/"

    $(error DEPLOY_DIR is undefined)

As you can understand, DEPLOY_DIR is a configuration variable that can be found in the gowebmake configuration file just over.

Run gowebmake

Once all is configured, you need to run gowebmake as a dæmon. There is a lot of things said about systemd but frankly it makes my life so much simpler that I can forgive everything it is being accused of. Point in case being dæmonization. Simply place in /etc/systemd/system/gowebmake.service the following content:

Description=Gowebmake server

ExecStart=/usr/bin/gowebmake -c /blog/config


Then run

systemctl enable gowebmake.service
systemctl start gowebmake.service

This way, you get gowebmake to run all the time and systemd will restart it automatically if it fails.

By default, gowebmake listens on http://localhost:8777/ (IPv6-only). Since you probably have setup a SSL certificate for your blog, the simplest way to go is to with a reverse proxy. In my nginx configuration:

location /_gowebmake {
    rewrite ^/_gowebmake(/.*)$ $1 break;
    proxy_pass http://localhost:8777/;
    proxy_redirect off;

The webhook is then accessible from the address https://yourblog.com/_webhook. Please note that even if someone finds out your webhook URL, they won’t be able to send anything as all requests are signed by GitHub (hence the secret in the configuration).

GitHub Configuration

Simply go to the webhook section of your repo’s settings, and add yours to the list. You’ll be asked a secret, use the one you’ve put in your gowebmake configuration.

If you ever need to debug, GitHub lists all the calls made to your hook and allows you to re-send them if needed.


When all of this is done, then deploying is as simple as git push origin develop.


I spent a lot of time fighting to cure a very small problem. It doesn’t matter, it was much more fun and now I am able to deploy this blog extremely simply.

On a sidenote, everything with hugo seems pretty much instant, just like gowebmake and make run very fast themselves. Which makes me kind of tired of waiting for npm or anything being slow in a very general rule. That’s just a feeling though.